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As an issuer, you decide what to issue, onboard the users who will receive credentials, and deliver those credentials. The full flow:
1

Browse credential presets

Find a published credential shape that matches what you want to issue. You don’t need to design it yourself.See Browse credential presets.
2

Onboard the user

Register each user who will receive a credential. Done once per user.See Create user account.
3

Issue a credential

Issue a credential to a specific user, against a specific preset, with the user’s data.See Issue a credential.
4

Deliver the offer

Get the credential to the user’s wallet, either by email or username, or as a QR code or deeplink rendered in your own UI.See Deliver via identifier or Deliver out of band.
You typically don’t follow this with verification. The user holds the credential, and someone else (a verifier, often a different organisation entirely) asks for it later.

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After issuance: revocation

If you need to invalidate a credential before it would naturally expire (an employee leaves, a licence is suspended, an enrolment ends), revoke it. See Revoke a credential.
Want to publish a credential shape so it can be issued by name? See the Credential presets section. Need a one-off custom shape outside the preset catalogue? See Custom credential template.